Get to know Niknak
I see the world through a storyteller’s lens—where every brand has a narrative waiting to unfold and every campaign holds the potential for a standing ovation. With a background in both performance and advertising, I thrive on adding that elusive E factor—the entertainment, energy, and emotion that make brands unforgettable.
At the heart of it all, I believe in storytelling that moves beyond just words—it’s about how language lives within the human body, how it sparks connections, and how it transforms a brand from just another name into a hero in the lives of its people.
But my own story isn’t just about career highlights and creative campaigns. Life has tested me in ways I never expected—from raising twins as a single mom to navigating the profound loss of my husband. Through it all, I’ve learned that growth, change, and survival are choices. Choices that shape us, connect us, and remind us that beyond the algorithms, data points, likes, and impressions, there are humans. Real people, navigating their own journeys, looking for meaning, and doing their best to make sense of the world.
My pigeon pair twins have been my greatest teachers, showing me that life isn’t just about existing—it’s about BEING, LIVING, and LOVING. They remind me that play isn’t just for ages 0-6; it’s for life. And that with every loss, there is something new to discover—something that challenges, shapes, and ultimately strengthens us.
That’s why I create with heart. Because brands aren’t just logos, products, or campaigns—they’re experiences that touch real lives.
Beyond the creative world, I find clarity in movement. I rise before the birds to run, to train, to build the kind of strength that goes beyond the physical. Running has taught me patience, perseverance, and the power of showing up—one step at a time. It has connected me with incredible people, each with their own story, proving that every finish line is crossed through sheer determination.
We all have our own stories. And if there’s one thing I know for sure, it’s that the best ones are the ones that truly connect.
Mission
To craft compelling brand narratives that connect, inspire, and leave a lasting impact through creativity, storytelling, and human-centred experiences.
Vision
A world where brands move beyond marketing to become meaningful, emotionally resonant experiences that shape culture and spark genuine connections.
Values
- Creativity with Heart – Every story we tell is infused with emotion, energy, and purpose to create meaningful impact.
Human Connection – We believe in storytelling that resonates, inspires, and reminds us of the people behind every brand.
Playful Resilience – Creativity thrives in exploration, experimentation, and the ability to find light even in the toughest moments.